Chopard has remained a fully independent family firm to this day. Running and developing a company such as Chopard could not be done without a precise and rigorous set of governing principles. Over the years, several corporate values have emerged, all firmly rooted in the family spirit. They form the “backbone” of Chopard. Endowed with a code of ethics nurtured by common sense and loyalty, the Chopard company has been steadily and serenely forged… since 1860.